Superhairpieces
Industry:
Wigs and Hair Systems
Managed:
Sept 2021 - Oct 2022
Challenge
In an effort to boost the company's social media presence and connect with a younger audience, we implemented a content calendar to facilitate daily postings on Instagram and TikTok. The calendar focused on trending topics and included valuable information designed to engage and inform the target audience.
Process
I focused on three content pillars:
Educational
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Edited engaging content to highlight key information about wigs and hair systems, including tips for maintenance and cleaning.
- Developed social media posts to educate our target audience on best practices for wearing wigs and hair systems.
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Edited consultation videos to provide our target audience with a detailed understanding of the hairpiece purchasing process.
Inspirational
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Conducted interviews and edited inspiring testimonials from wearers of our hairpieces.
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Worked with my team to reach out to influencers and content creators, inviting them to share their personal testimonials about alopecia.
Informational
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To support the company's seasonal promotions and discounts, I collaborated on the development of social media campaigns
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I designed two landing pages with the goal of attracting new customers and encouraging newsletter subscriptions.
+ Content Samples
Results
40%
Increase on consultation bookings by creating engaging content
+14K
Followers across all social media platforms
1st
Viral video (<5.4M views)
on TikTok, with multiple videos having +200K views
60%
Increase on website's new users by managing social media campaigns and ads