Superhairpieces
Industry:
Wigs and Hair Systems
Managed:
Sept 2021 - Oct 2022
Challenge
In an effort to boost the company's social media presence and connect with a younger audience, we implemented a content calendar to facilitate daily postings on Instagram and TikTok. The calendar focused on trending topics and included valuable information designed to engage and inform the target audience.
Process
I focused on three content pillars:
Educational
-
Edited engaging content to highlight key information about wigs and hair systems, including tips for maintenance and cleaning.
- Developed social media posts to educate our target audience on best practices for wearing wigs and hair systems.
-
Edited consultation videos to provide our target audience with a detailed understanding of the hairpiece purchasing process.
Inspirational
-
Conducted interviews and edited inspiring testimonials from wearers of our hairpieces.
-
Worked with my team to reach out to influencers and content creators, inviting them to share their personal testimonials about alopecia.
Informational
-
To support the company's seasonal promotions and discounts, I collaborated on the development of social media campaigns
-
I designed two landing pages with the goal of attracting new customers and encouraging newsletter subscriptions.
+ Content Samples
